IVY RX
Overview
I worked with IVY RX, a direct-to-consumer health and wellness brand focused on anti-aging and holistic care, to strengthen their social media presence. My role involved editing both educational and lifestyle content — including graphics, short-form videos, and reels — while also managing influencer collaborations to humanize and expand the brand’s reach.
Purpose and Results
The aim was to create content that balances scientific credibility with relatability. From tips on food, fitness, and wellness habits to prescription-based solutions, I ensured the visuals and messaging were easy to digest and aligned with IVY RX’s mission. The result was a more engaging, trustworthy feed that attracted potential customers and collaborators alike.
Challenges and Solutions
Challenge:
Translating clinical, science-backed information into relatable and engaging posts without compromising accuracy — while also coordinating influencer collaborations to boost organic engagement and trust.
Solution:
I curated and edited content using Canva, CapCut, and Adobe tools to simplify health messaging through visuals (like what to eat, avoid, or do). I complemented this with influencer outreach and negotiation via email, ensuring they reflected IVY RX’s tone and health-first brand identity.
Tools Used
Canva
Adobe
Capcut
Notion
Portfolio
Sample Contents:
https://drive.google.com/drive/folders/1pg-Dj_sWaqxlAhF2rBi8t2bzv0khUKU2?usp=sharing
Social Media Links:
Instagram: https://www.instagram.com/ivyrxhealth/
Facebook: https://www.facebook.com/profile.php?id=100087908052170
TikTok: https://www.tiktok.com/@ivyrx.health
Learning and Growth
This project expanded my skills in health-focused content creation, showing me how to strike a balance between authority and approachability. I developed sharper visual storytelling techniques and improved my ability to manage influencer partnerships, making me more confident in delivering end-to-end content strategy for wellness brands.
Contact
Feel free to contact me to discuss how I can help elevate your brand’s social media presence, develop strategic campaigns, or create engaging content. I look forward to collaborating with you!
