Sushi Bros

Overview

I worked with Sushi Bros, a modern sushi takeout concept known for its train-style serving system, during their pre-opening phase on a 2-month contract. My main responsibility was video editing for social media using raw footage sent by the team. I also conceptualized and shot one original video of myself experiencing the sushi train to create authentic, engaging content.

Purpose and Results

The goal was to build online excitement and give potential customers a sneak peek of the unique dining experience Sushi Bros offers. Through dynamic, fast-paced video edits, I helped communicate the novelty of the sushi train and the freshness of their offerings — setting the tone for their fun and modern brand identity.

Challenges and Solutions

Challenge:

Limited time and footage before the store officially opened, with a need to highlight the restaurant’s unique sushi train experience and build online buzz.

Solution:

I edited the provided clips to emphasize movement and interaction with the train system, pairing it with upbeat music and captions. To add authenticity, I self-shot a short POV-style video eating at Sushi Bros, edited it, and turned it into UGC content that matched the brand’s voice.

Tools Used

CapCut – for quick, trend-aware edits
Adobe Premiere Pro – for professional polish and color correction
Smartphone Camera – for UGC-style shooting and reels content

Portfolio

Sample Contents:
https://drive.google.com/drive/folders/1Nxn6JTN8tYezNXyyA_oeXHwlhc2zKd6W?usp=sharing
Social Media Links:

Instagram: https://www.instagram.com/sushibrossydney/
TikTok: https://www.tiktok.com/@sushibrossydney

Learning and Growth

This project sharpened my skills in short-form food content and gave me firsthand experience in shooting for UGC. It also reinforced the importance of storytelling through visuals, especially when showcasing unique restaurant features like sushi trains. I learned how to capture brand personality even with limited materials and a tight timeline.

Contact

Feel free to contact me to discuss how I can help elevate your brand’s social media presence, develop strategic campaigns, or create engaging content. I look forward to collaborating with you!